商贸英语|商业计划书：确定目的

第三讲：确定目的

企业目的是企业使命和指导方针的具体化和数目化，它反应企业在肯定时期内经营活动的方向和所要达到的水平。企业目的的达成时间较长，一般为三到五年或者更长期。好的企业目的具备总体性、与外部环境联系密切、有非常大的勉励用途、切实可行等特征。

企业的基本目的，比如：

The primary objectives of our organization are to:

A

B

C

投资收益率，比如：

based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.

财务目的，比如：

Last Year This Year Next Year

Sales

$ Volume

Unit Volume

% Increase/Decrease

Share of Market

Gross Profit

Manufacturing

Fully^{1 Burdened}

Marketing^{2 Expenses}

Advertising³

Sales Promotion⁴

Trade Allowances

Other

欲计以后增长、改进的目的，比如：

Other objectives we have set for ourselves include XXX.

We expect to replace by XXX% by 20XX.

We plan to add XXX per month/year and we will have a total of XXX by 20XX.